Nancy and Doug
Wirt, Megan Dyce, and Brian Jenkins (Chief Tech,) run the
upper Midwest’s largest Moto Guzzi dealer and the oldest and
largest Suzuki dealer in eastern South Dakota. The
folk at The MotoCycle Shop try to provide a unique and
memorable experience for their customers, whether buying a
motorcycle or pair of riding gloves, receiving first class
service, or just talking “bikes.”
Nancy, Brian and Doug opened The MotoCycle Shop with Megan's
help back in January 1994. At the time they sold new
Moto Guzzi motorcycles and used bikes in their downtown
site. Soon, they added Velorex sidecars, Jawa mopeds
and CZ and MZ motorcycles. The current building was
built in 1995. In 1997 sales of new Suzuki motorcycles
and ATVs were added to the mix. Doug says, “It was a
big change in our lives. We have always been a small
shop with the basic four of us here from the start.
When we started the shop, Nancy retired from teaching and I
kept going, working both jobs until 2007 when I too retired
"Most visitors are surprised to find so many Moto Guzzi
motorcycles under one roof. We often rank in the top
ten MOTO GUZZI dealerships nationally. We consistently
rank in the top 5 SUZUKI dealerships, bring home “The SUZUKI
Super Service Award” for more than 10 years in a row.
What makes this special to us is that the award is based on
customer feedback to SUZUKI. Not bad for a small
dealership in a town of twenty two thousand. We would
like to promote the shop as a destination dealer, and also
as a nice place for riders to visit on their family
vacations, but until we put in the water park out back the
“destination dealer” part will have to wait.
“We know we are oldest Suzuki dealer in East River SD, we
consistently rank right up there in terms of unit sales.
We may not be the largest in terms of square footage, a lot
of this I attribute not only to Nancy and Megan’s
outstanding ability to match customer needs and wants to
specific needs, but also Brian’s ability to provide first
class service to our customers. He stays abreast of
the most current technology available, yet has a deep
knowledge a love of vintage European and Japanese machines
and a special skill set to keep them reliable and performing
at their best. Of the 17 Moto Guzzis in our show room,
four are brand new, six are five years old or newer, three
are 10-12 years old, and the rest are restored Tontis and
Loop Frames from the 70s. The Shop has a 1952 Moto
Guzzi Aerone. Vespa prides itself on the classic
vintage look of even their most current models.
Because our service customers are so particular about their
rides, we tend to get trade-ins that are above average.
We service and inspect every machine, even the ones we are
thoroughly familiar with on a regular service basis.
We are quite proud of the quality of our used bikes,
scooters and ATVs, of any brand.”
Doug and Brian and I have attended the Guzzi-Piaggio service
schools in Costa Mesa, California for education and service
updates and Brian has formal motorcycle service training
from the state school. He has also attended all the
Suzuki service schools as offered. Both Doug and Brian
have attended tech schools under the old independent Moto
Guzzi tech department and Doug has also taken the on-line
Suzuki tech school classes for updates.
Nancy and Doug have been motorcycle enthusiasts for a many
years. Doug started riding when he was eight and
taught Nancy to ride when they were both 16. Their
first Moto Guzzi was a 750 Ambassador bought used in 1973.
Doug says, “We were hooked and have been riding Guzzis ever
since.” All of us at The MotoCycle Shop ride and enjoy
riding many different kinds of machines. We believe
that our many years of riding helps deliver a better riding
experience to our customers.